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Exactly

When Microsoft came out with the XNA platform, I was ecstatic because I wanted to play with cool toys at night, to make up for the fact that my "craft" of software development was being used for writing boring old business apps for my clients during the day, rather than designing something beautiful. XNA was fun to play with, but at the time, there was no e-commerce model. It was unclear how I was supposed to sell apps easily to the Zune and XBox 360 users. I certainly didn't want to try to collect credit cards myself.

Along comes iPhone and the App Store. Bingo ... the e-commerce model was easy to see, the infrastructure costs for accepting payment, supporting updates to existing users, etc, was exactly zero. It was perfect. On paper, anyway. (Ok, and it was an excuse to learn a new programming language, and the geek in me was excited about that too.) So, Microsoft lost a hardcore C# developer.

In practice, it turns out there are problems with the App Store. Apple is trying to figure out how best to sell software through a store designed for selling music. Yes, we're suffering a little, and yes, it can drive us batshit crazy when they make changes while they work through the issues. But, it's a hell of a lot better than the old way, and there's no way l I'd want to be doing it all myself like "the old days". Thanks for reminding us.

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