Designing an iPhone UI for a productivity app can take many directions and each time you make a choice, someone will not like it, yet others may think it's brilliant. (Of course, you hope the latter are the ones leaving reviews.) Today the landscape in the app store affects how you design your UI—you need to stand out to get noticed. However, the other edge of the sword is that if you go totally radical, people won't have that comfort feeling of familiarity of a iOS app. So the key is to get a balance of familiar, with a dose of 'zazz. Of course, it helps to have some luck of being in the right place at the right time, so someone with influence also sees your app, but this post is going to tackle areas WITHIN your control—the design of the User Interface (UI).
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