Mobile Evolution - Thoughts, insight, and experiences related to the mobile software industry

Many blogs and websites use Google Adwords to advertise their product and/or use Adsense to bring in ad revenue. The Adwords model is strongly based on HTML content of the landing page to drive its mysterious "Quality Score" for keywords. The Adsense model uses the HTML content of the website to serve applicable ads. However, as non-HTML-based web applications become increasingly popular, can this current model survive? Or will Google have to rethink their algorithm to support this type of website? We've tried to use Adwords to drive traffic to our new web applications, but Google's current model is completely incompatible. In addition, we had to sacrifice some functionality in order to support the sites with Adsense. This post will describe our experience, layout our frustrations, and challenge the keyword marketing crowd to find a solution.

This week we released our Date Wheel web application. We moved the desktop version out of beta and released the iPhone formatted web app version. You can access both versions at datewheel.net. The website will detect if you are coming from an iPhone or iPod touch or desktop/laptop computer and render accordingly.