For immediate release:
November 2009

Serving Sizer Recipe Converter Released for iPhone and iPod Touch


Bartlett, IL--Finding recipes is easier than ever with the popularity of cooking channels, online sources, clubs, and celebrity chefs.  However, people often find themselves wanting to make the latest recipe for a different number of guests.  Serving Sizer meets this need by easily scaling from one serving size to another without having to think about fraction math.

Creative Algorithms is pleased to announce the release of Serving Sizer Recipe Converter, software for your iPhone and iPod Touch, that easily scales recipe ingredients proportionally, based on serving sizes.  Convert a favorite celebrity chef's recipe that serves eight to one that serves a dinner party of five or a group of 14 holiday guests.  Upsize a favorite family recipe to cater for a large crowd.  Scale down a six serving recipe to a romantic dinner for two.  Translate a recipes from a European cookbook to US weights and measures--Serving Sizer displays the result in both Metric and Imperial units.  Serving Sizer "is perfect for customizing recipes for families, large groups, or even small ones," writes TheiPhoneMom blog. "It gives you the ability to take a recipe and tweak it to fit your family’s size....It’s extremely easy to use."

How it works:  Enter each ingredient, the recipe's servings, and the desired number of servings. Serving Sizer accurately converts the measurement, automatically optimizing to the minimum number of steps, such as one cup and one tablespoon, instead of 17 tablespoons.  

Pricing and Availability
Serving Sizer(TM) is available on the iTunes AppStore at an introductory sale price of $0.99.  For more information visit  http://www.creativealgorithms.com/servingsizer.html or view and purchase the app directly via the AppStore at http://itunes.com/apps/servingsizerrecipeconverter.

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About Creative Algorithms, LLC
Based in Chicago, Creative Algorithms has been developing business and personal mobile applications as early as 1999.  Applications are designed for iPhone and iPod Touch; Palm OS® smartphones and PDA's, plus web-based applications for iPhone, desktops, laptops, and mobile devices.  Focusing on functional and beautifully polished user interfaces with high quality standards, Creative Algorithms has established a strict design philosophy for development of its products, and strives for exceptional customer service.